Brand

Brand Section

Love your Form!

An intimate apparel leader since 1922, Maidenform offers comfortable, stylish and innovative bras, panties and shapewear to women with an active lifestyle, a sense of style, and an appreciation for the way they look.

Maidenform products may be found in leading department stores, national chain stores and direct to consumers via outlet stores and online shops. Maidenform is owned by HanesBrands (NYSE: HBI), a socially responsible leading marketer of intimate and basic apparel under some of the world’s strongest apparel brands.